A little background. Jean-Paul Gaultier is currently the creative director for Diet Coke in Europe because, duh, why wouldn’t he be? This past spring he released three limited edition Diet Coke bottles. He just released two tattoo-inspired soda cans, Night and Day. And according to hypebeast.com “This is the first time in the beverage brand’s history that a design collaboration has been translated onto the 330ml cans.”
Gaultier isn’t the first high-fashion designer/icon to collaborate with Coke. Karl Lagerfeld had his hand back in 2011.
You can find photographic evidence below:
|"Light" is added after Coca-Cola in countries that don't allow the word "diet,"|
|Release party for Gaultier.|
|Karl Lagerfeld does Diet Coke.|