God of Gaud

Sometimes I read about something and I can’t help but obsessing over it, for whatever reason. The Jean-Paul Gaultier Diet Coke cans are one of those things. For some reason, I love these ridiculous soda cans, and I can’t quite figure it out. Maybe it’s because the last collaboration with a soda company that I can remember was Iron Man on Dr. Pepper cans. And as much as I love Iron Man, this is a little bit more awesome. I'm not going to say it's gaudy, but it kind of is, and I'm totally fine with that.

A little background. Jean-Paul Gaultier is currently the creative director for Diet Coke in Europe because, duh, why wouldn’t he be? This past spring he released three limited edition Diet Coke bottles. He just released two tattoo-inspired soda cans, Night and Day. And according to hypebeast.com “This is the first time in the beverage brand’s history that a design collaboration has been translated onto the 330ml cans.”

Gaultier isn’t the first high-fashion designer/icon to collaborate with Coke. Karl Lagerfeld had his hand back in 2011.

You can find photographic evidence below:

"Light" is added after Coca-Cola in countries that don't allow the word "diet,"

Release party for Gaultier.

Karl Lagerfeld does Diet Coke.