There's a new Facebook campaign for Converse that will allow fans to design their own Converse, sell them to their friends and even own their own storefronts.
According to the Rubbishcorp blog, a lot of companies do "social shopping" on Facebook just by dropping their shops into the platform. "Most of these stores were totally missing the point and potential of 'social shopping' by not really bothering to engage people on Facebook as possible sales people for their brand," he writes. "Converse has some 40,000,000+ Facebook friends, a lot of which feel very passionate about the brand. They also have an awesome product in Create-- with which anyone can design their own Converse. So what if you were to enable people to sell the shoes they design to their mates on Facebook in return for stuff, like free shoes? What if you enabled people to open their own storefront on Converse's Facebook page? What if you turned the fans of a brand into the retailers?"
For now, if you live in the UK & US you can get on a list to be recruited to do so. Pretty cool.
Get registered here.