“Domestic abuse lurks beneath the veneer of society – behind closed doors – we wanted to reflect this hidden nature of the problem in the final design. With the abuser’s hands physically being the root of the problem, we concluded they were the perfect vehicle to typographically portray the solution offered by the charity.”Via I believe in Advertising
Thursday, September 08, 2011
Hands Spell it out
JWT London created a new advertising campaign for the National Center for Domestic Violence using hands to form the typography. This is a clever concept to advocate against violence. Each part of the face looks as if the other part is being held down, making their message even more clear.