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Monday, June 06, 2011

Complex ideas communicated in simple solutions.

Noma Bar is an illustrator who relies on negative space to convey his subject matter, he is a master at it. These illustrations for IBM's Smarter Planet are just another example of how a simple solution can communicate complex ideas. Nice.





Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr


Via My Modern Met

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