The Breast Cancer Foundation in Singapore has used painted body art to remind women and men about the need for perspective when it comes to breast cancer. Each ad asked the question–
“Are you obsessed with the right things?
The difference between a pimple (big butt/bad hair day) and breast cancer is that of life and death. Regular breast checks are the best way to fight cancer. Show support for the women in your life by purchasing a Pink Ribbon.”
Purchase your pink riboon and support the Tata's here!
Illustrated by Andy Yang Concept by DDB Worldwide