As the official logistics partner of Fashion Week worldwide, DHL wanted to created a campaign that would emphasized their competence in the fashion industry. In cooperation with Michael Michalsky – one of Germany‘s most famous designers – they created a special haute couture collection: dresses exclusively made of original DHL packaging materials. Bringing to life thier motto: ”DHL – the perfect fit for the fashion world“. The dresses were displayed on dummies at the DHL stand at Fashion Week and worn by hostesses. The clear wrap work looks awesome, but they're all beautiful!