Thursday, February 25, 2010


Logorama is a short film by the french collective H5, which visualizes and explores the way that logos are increasingly embedded in our existence. After winning the kodak prix at the cannes film festival last year it is now being nominated for an Oscar.

this 17 minute short is like a Hollywood blockbuster action film, with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you'll see the Michelin Man, the Haribo kid, Bob's Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.

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