WOW! Facebook did a very impressive holiday promotion this year. As a gift to top advertising clients, Ben Barry one of the in house designers created a 19 x19 poster that is printed, embossed and foiled with a delicate and intricate design.
To encourage the donation aspect of the gift, the poster comes with a silkscreened, wooden token customized on the back with a unique code for redeeming the donation. The token comes nested in a flower-like pod that holds it in place. Everything about the packaging is customized down to the printed packing tape and hand stamp. There are also two different Thank You cards printed in 1-color offset and clear foil stamp.
I love that an online company did such a tactile piece. It's all very beautiful. Click here to see more images of the process.