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Wednesday, October 21, 2009

The Impossible Project inspires Polaroid to re-launch Instant Cameras


Over the past 12 months, The Impossible Project has generated an incredible number of press reports, events and discussions about the fascination of Instant Photography, and particularly about its quest to keep this unique and captivating kind of photography alive – by re-inventing a new analog integral film for vintage Polaroid cameras.

Large-scale production and worldwide sale of The Impossible Project's new integral film materials under its own brand will already start in the beginning of 2010 - with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.

Yeah! The Polaroid is here to stay! And Urban Outfitters is also teaming up with the Impossible Project to bring instant photography back to life. Check out the the blog.

If your in London, you gotta check out the Polaroid Exhibition at Atlas Gallery.  The expiration date of the last batch of manufactured Polaroid film - the 9th October 2009 - marks the opening of the Polaroid Exhibition.


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