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Friday, July 10, 2009

The Uniform Project

NYC Woman To Wear Same Dress Every Day For a Year

The Idea

Starting May 2009, Sheena Matheiken has pledged to wear one dress for one year as an exercise in sustainable fashion. How so you ask?

Here’s how it works: There are 7 identical dresses, one for each day of the week. Every day she will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative license to make it look like she just crawled out of the Marquis de Sade's boudoir.

The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for slum children in India.

BRAVO! Sheena!



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