Wednesday, July 29, 2009

The Romanticism Shop in Hangzhou, China by SAKO Architects

Romanticism is a women’s clothing brand with about 500 stores in China. Japanese architects Keiichiro Sako and Takeshi Ishizaka of SAKO Architects, have now designed a few locations for the brand in the city of Hangzhou.

In an interview with, Keiichiro Sako has described the design:

"The client asked me for a design that no one could copy. There were no other requests. My design style is that if a client has a requirement, I try to get a grip on his thinking and bring it further. As there were no requirements, I questioned the concept of the boutique, the clothes and the relationship between body and space. In the end I designed an organic net winding through the space.

Clothes are our second skin, space a third skin, and my design is positioned in between the clothes and space. It’s like a piece of furniture that you can hang clothes on and it changes its shape into partition, counter, chair, furniture as well as railing."

I love that it's all white and being inside must feel like your within a nest of some sort. I don't know if it would make me want to buy more cloths, but I sure would fee like I'm in another world.

More pictures can be found on Contemporist.


  1. WOW how bizarre & eccentric! LJ :)

  2. I know, I think I wouldn't get any shopping done!


Thanks for commenting!

Related Posts with Thumbnails