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Tuesday, July 07, 2009

MTV - Identity Reboot

MTV Networks International (MTVNI) is refreshing MTV with a single look and feel. The intent of the refresh is to embrace change and express what MTV means today. I love the transition of color and the interaction of each piece together. The hairy one is pretty cool!



2 comments:

  1. Leave it to MTV to always deliver incredible visually stunning pieces. Though I admittedly don't always understand them or see their connection to MTV as a channel, I feel they continue to define themselves as a brand by raising the bar in animation and visual identity.
    Kudos to them.

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  2. I agree, they are visually stunning, but what I got from each of the videos is that there is always connection and diversity occurring. Something always reacts to another and the magical and sometimes surreal spin ties them together.

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