Tuesday, July 07, 2009

MTV - Identity Reboot

MTV Networks International (MTVNI) is refreshing MTV with a single look and feel. The intent of the refresh is to embrace change and express what MTV means today. I love the transition of color and the interaction of each piece together. The hairy one is pretty cool!


  1. Leave it to MTV to always deliver incredible visually stunning pieces. Though I admittedly don't always understand them or see their connection to MTV as a channel, I feel they continue to define themselves as a brand by raising the bar in animation and visual identity.
    Kudos to them.

  2. I agree, they are visually stunning, but what I got from each of the videos is that there is always connection and diversity occurring. Something always reacts to another and the magical and sometimes surreal spin ties them together.


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