There is a new term being used in marketing, "Cupcaking" you can find the definition in the Urban Dictionary and Transwiki. Basically it's this:
"It's a new expression. Cupcakes are hot in general, and this trend is about getting back to basics and being joyful, enjoying the simpler things in life. You can stay home and cupcake with your boyfriend or hang out cupcaking with your friends."
-Jennifer Ganshirt, managing partner, Frank About Women. A trend research firm. People Magazine, Style Watch June/July 2009 "What's IN What's OUT", pg. 98.
I like the term, but I also love cupcakes and these one's by Hello Naomi take the cake!
Of course, this one here is still my all time favorite.