If You Could is the self initiated project of London design studio HudsonBec. Working with established designers and illustrators as well as exciting emerging talent they produced work for publishing, exhibitions and events.
On the 1st of every month of 2008 If You Could released two new screenprints, one from an established artist and one from an emerging.
Responding to the question, ‘If you could do anything tomorrow, what would it be?’, these two colour, B2 (655 x 480 mm), limited edition screenprints were only available to buy from the If You Could website for the duration of that month.
This gave each print a unique edition, determined by the amount purchased and was signed by the artist as well as being stamped for authenticity. All No.1 prints were shown in a month-long show at Kemistry Gallery, London in December 2008 with a catalog of all 24 prints released alongside the show.
Although you can't get the prints anymore, you can still buy the catalog.