Thursday, November 20, 2008

Christmas cake never looked so stylish

The people over at Purpose graphic design in the UK, do awesome work. Here's sweet little Christmas promo they designed for a printing client of theirs.

In Purpose's own words:

"For their first Christmas, newly established printers Greenford Printing
wanted a memorable way to promote their business and at the same
time wish their valued clients a 'Merry Christmas and Happy New Year'.

By building on the familiar language of colour specification, Pantone
swatches initiated the main theme for our concept. ‘Panettone’ created
a colourful twist on the traditional Italian Christmas cake.

The Panettone boxes arrive as a set of 5, featuring special dates
from Christmas Eve to New Years Day, each one representing a
different pantone colour.

A big hit in the 2007 McNaughton Review, the design was Joint Winner
in the Direct/Promotional category and Highly Commended in Packaging."

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